GEPAWORLD GROUP

Digital Marketing & Performance Manager GEPAWORLD Group, one of the most dynamic and innovative companies in the field of sportswear is looking for a results-oriented Digital Marketing and Performance Manager for its brand GSA. Responsibilities • Plan, design, and execute all online advertising campaigns cross-channel and cross-platform Search (Google Search Network, Bing Network), Display (Google Display Network, Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other platforms), video and email marketing. • Design and implement advertising strategies; set goals & KPIs regarding marketing campaigns. • Be responsible for campaign set-up and management target development, creative testing, bid and budget management, and optimizations. • Manage campaign budgets and advise on recommended campaign optimizations. • Ensure campaign delivery, performance, and goals are being fulfilled. • Utilize analytics platforms to evaluate advertising performance and make recommendations to optimize spend and performance for continual improvement. • Gather and analyze consumer behavior data (e.g. web traffic and rankings). • Evaluate and recommend new online marketing opportunities and technologies. • Identify trends and insights relevant to the industry, and optimize spend and performance based on the insights. • Ongoing use of reporting, analytics, and trend tools for weekly, monthly, quarterly and annual reporting including strategic proposals for optimization. • Develop processes, best practices and automation that will help elevate our campaigns’ reach to the next level. • Work with marketing team to drive SEO in content creation and content programming. YOUR Profile • First and foremost you are a thinker as well as a doer. • You have 3+ years of professional experience (fashion or agency background preferred) in the set-up, management, and optimization of paid social and PPC initiatives that drive client objectives. • You are experienced in performance marketing and conversion oriented campaigns. • You have excellent understanding of CRM and email marketing fundamentals and their potential synergies with the other performance marketing channels. • You have experience with pulling data and generating advanced reports. • You have high attention to detail, top-notch analytical and problem solving skills, and the ability to make data-driven decisions. • You are able to prioritize and juggle multiple projects in a dynamic, highly charged environment. • You are flexible and have a creative approach to problem-solving. • You have strong interpersonal skills and the ability to work independently and collaboratively. • You have demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments. • You have proven hands-on experience executing paid media campaigns across multiple digital channels, including SEM and display, video, and mobile app (a plus). • You are proficient in Excel, Google Analytics, and similar analytical tools. • You have excellent command of the Greek and English language (both written and spoken). • You hold a BSc/Ba and/or a Master’s degree (preferably) in Marketing, Business Administration or another related field from a top tier University in Greece and beyond. What WE Offer • Opportunity to work in one of the fastest-growing sportswear brands in Greece and abroad, and be part of the exciting journey that lies ahead! • An ambitious, proven business model that is ready to penetrate other International markets. • A working environment with an amazing culture that is based on respect, fairness, and transparency. • Competitive remuneration based on experience and qualifications. • An opportunity for personal growth & development within this very important role.